GSR Ventures, HGI Capital Invest in Online Cake Shop (Asia)

Source: Greater China Private Equity Review Daily  |  Author: Maggie Lee

Shanghai-based Tiantian Company, which operates the B2C e-commerce cake company Le Cake, has secured US$10 million in Series A financing from Chinese early-stage and venture capital investors GSR Ventures and HGI Capital. The proceeds will be used to build the company’s brand and optimize its website and hardware system.