In June 2017, Lakeshore Capital acquired 70% of Rojukiss International, a Korean personal care products company based in Thailand.

With Lakeshore’s support, Rojukiss grew into a diversified platform with three skincare, one cosmetic and two food supplement brands, catering to both lower-income and premium customers. Lakeshore also helped Rojukiss increase exports to Indonesia, Vietnam, the Philippines, Cambodia and Laos, which collectively accounted for 16% of all sales as of October 2021.

In February 2021, Rojukiss International was listed on the Stock Exchange of Thailand with a market capitalization of ˜USD200m. GMM Grammy later acquired 10% of the company for ˜THB500m (˜USD15m), which reduced Lakeshore’s stake to 29%.