Managing Director

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Marketing & Communications


Senna Bayasgalan is the Managing Director of Marketing and Communications at GPCA. She leads a global team responsible for developing marketing and communication strategies that promote GPCA’s proprietary data, intelligence and thought leadership content. Senna aims to advance the organization’s mission to connect and influence key market participants, promoting sectors, strategies and deals that not only drive investment returns but also foster sustainable and inclusive growth.

Senna is the founding board member at Asians In Advertising and serves on the advisory board of the National Association of Asian American Professionals, DC Chapter (NAAAP DC). She also serves as a mentor at several organizations, including APIA Scholars, Women Who Create and 3AF. Senna is a frequent guest lecturer at Georgetown University of Continuing Studies.

Prior to joining GPCA, Senna served as the Director of Marketing at CORDIA. She held senior marketing and communication positions in South Korea, Singapore and the US across various industries, including non-profit, technology, media and consulting.

Senna frequently shares her insights on branding, marketing, strategic communication, and inclusive leadership through speaking engagements and written publications. She holds a BA in International Relations and Business from The University of Texas at Austin.